The trend-setting company is expected to rouse the still-slumbering market for wearable computers with a smartwatch or bracelet equipped to monitor health, help manage homes and even buy merchandise.
Apple is poised to show its next big thing in an important attempt to prove its technological tastemakers have the power to mesmerize the masses.
Apple is really a late arrival to this relatively new niche: several other companies already sell smartwatches which are being greeted with widespread indifference.
If any company can transform the landscape, it’s likely to be Apple Inc after the company shifted the direction of digital technology with the iPod, iPhone and iPad.
Other MP3 music players, smartphones and tablet pc’s were first to market, however the devices didn’t enthrall consumers until Apple imbued them with a sense of elegance, convenience and wizardry.
Apple is likely to provide the first peek at its wearable device in a Tuesday event in the same Silicon Valley auditorium where its late co-founder, Steve Jobs, unveiled the industry-shifting Mac computer 25 years ago.
Rumours have been swirling that U2, one of Jobs’ favourite groups, will perform live to advertise its new album, as well as Apple’s latest gadgetry, which is likely to include an iPhone with a larger screen.
As usual, Apple hasn’t said what’s on tap, though the company’s top executives have repeatedly promised major breakthroughs without providing any details.